How to Make Money on YouTube

YouTube has become a popular platform for creators to share content, build an audience, and earn money. With over 2 billion monthly active users, the potential to make money on YouTube is significant if you know how to leverage the platform effectively. Whether you’re a beginner or an experienced creator, this guide will walk you through various strategies to monetize your YouTube channel and maximize your earnings.

1. Join the YouTube Partner Program

What is the YouTube Partner Program?

The YouTube Partner Program (YPP) allows creators to monetize their content through ads, memberships, and other features. To join, you need to meet certain eligibility requirements.

Eligibility Requirements

  • 1,000 Subscribers: You need at least 1,000 subscribers on your channel.
  • 4,000 Watch Hours: Your videos must have accumulated 4,000 watch hours in the past 12 months.
  • AdSense Account: You need to set up an AdSense account to receive payments.
  • Compliance: Adhere to all of YouTube’s policies and guidelines.

How to Apply

  • Sign In: Log into your YouTube account.
  • Monetization Tab: Go to the “Monetization” tab in YouTube Studio.
  • Apply: Follow the on-screen instructions to apply for the YouTube Partner Program.

2. Enable Ads on Your Videos

Types of Ads

Once you’re accepted into the YouTube Partner Program, you can enable ads on your videos to start earning money. There are several types of ads available:

  • Display Ads: Appear next to your video on desktop.
  • Overlay Ads: Semi-transparent ads that appear on the lower part of your video.
  • Skippable Video Ads: Viewers can skip these ads after 5 seconds.
  • Non-Skippable Video Ads: Viewers must watch these ads before they can watch your video.
  • Bumper Ads: Short, non-skippable ads up to 6 seconds long.
  • Sponsored Cards: Cards that display content relevant to your video.

How to Enable Ads

  • Video Manager: Go to YouTube Studio and open “Video Manager.”
  • Select Videos: Choose the videos you want to monetize.
  • Monetize: Click on the “Monetize” option and select the types of ads you want to enable.

3. Channel Memberships

What are Channel Memberships?

Channel memberships allow viewers to become paying members of your channel in exchange for perks like exclusive badges, emojis, and members-only content.

Eligibility Requirements

  • Monetization: Your channel must be part of the YouTube Partner Program.
  • Subscribers: You need at least 30,000 subscribers.

How to Enable Channel Memberships

  • Monetization Tab: Go to the “Monetization” tab in YouTube Studio.
  • Memberships: Click on “Memberships” and follow the instructions to set up membership tiers and perks.

4. Super Chat and Super Stickers

What are Super Chat and Super Stickers?

Super Chat and Super Stickers are features that allow viewers to purchase messages and stickers that stand out during live streams. This provides a way for fans to support their favorite creators and get noticed during live chats.

Eligibility Requirements

  • Monetization: Your channel must be part of the YouTube Partner Program.
  • Live Streaming: Enable live streaming on your channel.

How to Enable Super Chat and Super Stickers

  • Monetization Tab: Go to the “Monetization” tab in YouTube Studio.
  • Super Chat & Stickers: Click on “Supers” and follow the instructions to enable Super Chat and Super Stickers.

5. YouTube Premium Revenue

What is YouTube Premium?

YouTube Premium is a subscription service that allows users to watch videos ad-free. Creators earn a share of the revenue from YouTube Premium subscribers who watch their content.

How to Earn with YouTube Premium

  • Upload Content: Simply continue to upload engaging content.
  • Revenue Share: You’ll automatically earn a portion of the revenue based on watch time from YouTube Premium subscribers.

6. Merchandise Shelf

What is the Merchandise Shelf?

The Merchandise Shelf allows you to showcase and sell your branded merchandise directly on your YouTube channel.

Eligibility Requirements

  • Monetization: Your channel must be part of the YouTube Partner Program.
  • Subscribers: You need at least 10,000 subscribers.

How to Set Up the Merchandise Shelf

  • Merchandise Tab: Go to the “Monetization” tab in YouTube Studio.
  • Merchandise: Click on “Merchandise” and follow the instructions to connect a merch partner and set up your products.

7. Affiliate Marketing

What is Affiliate Marketing?

Affiliate marketing involves promoting products or services and earning a commission for every sale made through your unique affiliate link.

How to Use Affiliate Marketing on YouTube

  • Join Affiliate Programs: Sign up for affiliate programs related to your niche (e.g., Amazon Associates, ShareASale, ClickBank).
  • Promote Products: Create videos that review, recommend, or showcase these products.
  • Add Links: Include your affiliate links in the video description and mention them in your videos.

8. Sponsored Content

What is Sponsored Content?

Sponsored content involves partnering with brands to create videos that promote their products or services in exchange for payment.

How to Get Sponsored Deals

  • Build a Following: Brands are more likely to sponsor you if you have a substantial and engaged audience.
  • Reach Out: Contact brands directly or join influencer marketing platforms like FameBit, Grapevine, or Channel Pages.
  • Create Content: Produce high-quality sponsored videos that align with your channel and audience interests.

9. Crowdfunding

What is Crowdfunding?

Crowdfunding allows your audience to support your channel through one-time or recurring donations.

Popular Crowdfunding Platforms

  • Patreon: A membership platform that allows fans to support creators with monthly contributions in exchange for exclusive perks.
  • Ko-fi: Enables fans to make one-time donations or recurring contributions to support creators.

How to Set Up Crowdfunding

  • Join a Platform: Sign up for a crowdfunding platform like Patreon or Ko-fi.
  • Create Tiers: Offer different support tiers with various perks to incentivize contributions.
  • Promote: Share your crowdfunding page in your video descriptions, social media, and during your videos.


Making money on YouTube requires dedication, creativity, and strategic planning. By leveraging the YouTube Partner Program, enabling ads, offering channel memberships, utilizing Super Chat and Super Stickers, earning from YouTube Premium, selling merchandise, engaging in affiliate marketing, securing sponsorships, and using crowdfunding, you can diversify your income streams and maximize your earnings.

Remember, success on YouTube doesn’t happen overnight. Consistently create high-quality content, engage with your audience, and explore different monetization options to build a sustainable and profitable YouTube channel.

Ashley Granger

My goal is to give you practical and helpful information about running an online business. I want you to have as much success as I have enjoyed.

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